Email marketing can often be a game changer for lead generation and new business development. But many businesses still shy away from using email marketing more strategically as a marketing tool. Case in point: One of my clients, a financial advisory, recently sent out a very successful campaign to over 20,000 prospects. The content: well…
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Before the gurus, before the bloggers, before marketing was Everybody’s job, there were marketing and advertising trade magazine “tomes” that every mad man and woman followed. And most of these are still largely relevant today. As a hard core marketing geek, I used to hoard (and file by issue date) every old-school print copy of…
When suggesting email marketing recently to a colleague over lunch, she looked over her shoulder as if someone would catch us and whispered, “isn’t that banned now?” Like many Canadian businesses, her company had stopped sending promotional emails to clients and prospects under the wrong impression that email marketing is now illegal. Indeed, the flurry…
Between Facebook, Twitter, Linkedin… and actually running your business, it’s easy to become overwhelmed by social media. Here’s five social media management tools and strategies I share with my GTA clients to help them take control of the social media machine to attract leads and raise the profile of their business. Focus on Where Your…
Stuck for ideas for your next email marketing campaign? Our Toronto email marketing and design service helps businesses reach their prospects with email marketing. Below, you’ll find four key email campaign examples and models you can use to help you generate interest and leads for your business! See real life campaign examples from the GAP,…
As Toronto’s MailChimp email marketing expert, napkin marketing can help you grow your email list in compliance with the new Canadian Anti-Spam Legislation (CASL), set up your Mailchimp account, and design and launch lead generating email campaigns to grow your business. If you are looking to improve your email marketing and want to learn how…
As an “always on, always connected” smart phone user, you know immediately when a site you are browsing on your phone is not responsive. It’s those sites not geared for mobile, which force you to squint your eyes at teeny, tiny text, and pinch and expand your fingers on the screen, trying to click and…
Creative Club – In-School LEGO Programs and Camps We recently completed a web design for educational business, Creative Club, focusing on LEGO school programs, LEGO birthday parties and camps. Creative Club’s old site was a one-page basic placeholder, that offered very little opportunity for customers to learn more about the business or register for programs…
Most marketing agencies write case studies about their biggest clients. We decided to write one about one of our smallest. The idea is, that with a little know how and with the right partner by your side, just about anyone can their grow their search presence and get real sales results, even when their market…
