12 Ways To Grow Your Email List, While Staying CASL and GDPR Compliant

12 Ways To Grow Your Email List, While Staying CASL and GDPR Compliant

When suggesting email marketing recently to a colleague over lunch, she looked over her shoulder as if someone would catch us and whispered, “isn’t that banned now?” Like many businesses, her company had stopped sending promotional emails to clients and prospects under the wrong impression that email marketing is now illegal. Indeed, since 2018 when…

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napkin marketing takes home a delicious food marketing win

napkin marketing takes home a delicious food marketing win

Gabila’s Knishes’ Social Media Campaign Wins Platinum at 2018 Hermes Creative Awards napkin marketing took home a Platinum Award this month for the Social Media category in the 2018 Hermes Creative Awards. The company won for its food marketing campaign to support the ecommerce launch of Gabila’s Knishes, a 100 year old food company.  The…

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Unsolicited Email is Not Always SPAM

Email marketing can often be a game changer for lead generation and new business development. But many businesses still shy away from using email marketing more strategically as a marketing tool. Case in point: One of my clients, a financial advisory, recently sent out a very successful campaign to over 20,000 prospects. The content: well…

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