napkin marketing drives more of the right leads to your business, with targeted campaigns on the search engines and social sites your clients use every day. We stay current on the changes and developments each platform makes, so we can always ensure your marketing dollars are being spent effectively, and that your message is being seen by consumers who are most likely to convert.
Navigating the Google Adwords complex pay-per-click (PPC) system in a way that yields results requires special training. At napkin marketing, we’re proud to have earned Adwords Certified Partner status, because we know it means we can deliver the very best service for our clients.
Each platform offers different formats of online advertising. At napkin marketing, we work with you to determine your business goals and create a media plan and marketing strategy to position you to attract your audience’s attention and maximize exposure.
PAID SEARCH: Optimizing your website so that it ranks high in Google and other search engines is a great way to bring organic traffic to it (we do that too!), but it’s possible to nail the number-one spot right away with paid search ads. This actually places your website at the top or alongside organic searches, so your ideal customer sees your name first.
DISPLAY ADS: Most people are familiar with display ads. They’re often referred to as banner ads and are usually thought of as the only type of PPC ad, though they can take on any size and form. You’ll find them on almost every website as an image with a call to action, but they can also just be text, or be intricate video and interactive ads. At napkin marketing, we design eye-catching and compelling ads, and deliver them to your target customer, on whatever website he or she may visit.
REMARKETING ADS: One of the most effective strategies in digital advertising nowadays is remarketing. These types of ads reach out to people who have already had an interaction with your company (via a previous visit to your website) and encourage the customer to return to your site to make a purchase or take a “conversion” action. Because the person viewing a remarketing ad placed by napkin marketing is already familiar with your company, conversions typically come much easier. We create remarketing campaigns on Google Adwords and can also set you up with remarketing through Facebook, Bing and Adroll platforms.
MOBILE ADS: The number of searches performed on mobile devices is climbing, and taking advantage of the trend can pay off big. We recommend pairing your mobile ad campaign with a responsive website, so the people who see your ad can easily navigate your site. If you need help setting up a fresh mobile-friendly website, we can help with that, too.
LOCAL ADS: Often referred to as “geo-targeting” in the biz, serving ads to a specific location is essential in most campaigns. napkin marketing will set up your search or PPC ads to display only in the areas that will impact you the most, whether it’s by province, city, postal code, or region.
PRODUCT LISTINGS: Retailers, especially ecommerce sites, benefit greatly from using PPC and search ads for their products. We take the time to make sure the important details are listed with the ad server, so that your item displays whenever someone searches for an item that you have. We also include images, your name, and the product price, so that all the information a consumer needs to make a decision appears right on the search page.
We help you with every step of the process, so maximizing your impact and staying on budget is easy. Our PPC management services come with:
Step 1: Business consultation and campaign set up. We take the time to thoroughly understand your business goals, target customers, industry, products, and competition.
Step 2: Keyword Program/ Campaign Set Up For Google or Bing ads. We create a targeted list of keywords that your target clients are most likely to type into search engines. For LinkedIn and Facebook ads: Based on your client’s demographics and/ or job titles, we set up the ad campaign parameters to reach your audience, which can be based on their age, gender, location, and/ or interests and profession.
Step 3: Ad Copy Creation & Optimization. We write copy and design attractive ads aimed at driving awareness, interest and traffic to your ad campaign, and website.
Step 4: PPC Bid & Campaign Management. Every month, we tweak your campaign’s keywords and ad copy to ensure your ads work better and deliver the best ROI for your ad spend. We also advise you about the right mix of ad copy, bid, ad spend, and landing pages recommended to get the best “bang for your buck” to drive maximum traffic to your site, at a budget you can afford.
Step 5: Campaign Reporting. You get a monthly campaign and conversion report to track and optimize your ad campaigns.