Email Marketing & Email Automation Services in TorontoReach and Convert More Clients in a Cost-Effective Way

What is Email Marketing and how can you start it today?

Email Marketing is a form of direct marketing that uses email to communicate a commercial message to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. We at napkin marketing provide email marketing and email automation/nurture services in Toronto and to clients across Canada.

Why Email Marketing?

According to a McKinsey survey, Email is 40 times more effective at acquiring customers compared to Facebook and Twitter combined! Not only is email more effective, but email also has a much higher ROI than any other marketing channel.

Advantages & Benefits Of Email Marketing

There are many benefits of email marketing, but here are the 3 biggest reasons email marketing works:

  • Increased reach: With email marketing, businesses can reach a larger audience with their message than they would through other channels such as social media or traditional advertising.
  • Greater engagement: Email marketing tends to result in higher levels of engagement from recipients than other channels. This means that people are more likely to read, click through, and take action on your email than they would on other forms of communication.
  • More cost-effective: Email marketing is one of the most cost-effective marketing channels available. It provides businesses with a way to reach their target audience without incurring high advertising costs that advertisers pay on Google/LinkedIn or Facebook.
  • Higher ROI: Email marketing has a higher ROI than many other marketing channels, making it an attractive option for businesses looking to invest in marketing.

How Does Email Marketing Work?

Email marketing works by sending out commercial messages to customers via email. There are a lot more email marketing consists of, and we generally try to stay within these few areas.

  • Encouraging customer loyalty and repeat business
  • Sending emails with the purpose of enhancing a merchant’s relationship with current or previous customers
  • Acquiring new customers or convincing current customers to purchase something immediately
  • Creating and fostering a sense of community.
  • Emails about new products or sales
  • Transactional emails, such as order confirmation email receipts and password reset instructions

The above is a basic form of email marketing. We at Napkin marketing do the above, plus much more.

Why Is Email Marketing Important?

Email marketing can be a crucial element for many marketing campaigns looking to improve customer engagement & boost brand recall.

Unlike with social media marketing or Google Ads, you are not directly competing with other businesses in email marketing. Email marketing is permission-based, meaning people have given you permission to email them and has one of the highest ROIs of any marketing activity.

Email is also more personal than social media, making it a great way to build relationships with customers and prospects. For SEO, every click you receive through to your email will also send positive signals to Google that will help boost your SEO performance overall.

What are Nurture/Drip Campaigns?

Above is an example of a drip campaign we’ve set up for one of our clients

We are experts in creating complex nurture campaigns. These are email campaigns that are designed to take a customer on a journey, moving them from one stage of the buyer’s journey to another.

We also specialize in email design and email copywriting. Our email designs are responsive, meaning they will look great on any device, and our email copy is written with conversion in mind.

Do we test emails after we create them?

Of course, we do! We use our proprietary tool, Email on Acid, to test email rendering across 70+ email clients. This ensures that your email looks great to everyone who receives it.

Interested in checking out our email marketing portfolio?

How can we at Napkin Marketing help you with email marketing?

We at napkin marketing can help create custom email marketing campaigns. We are a professional Toronto email marketing company and we have experience in both Mailchimp and Hubspot. Our creatives and copies will ensure your message reaches its target audience and inspires recipients to take action. Our emails have an average of 30%+ open rates in any category you can think of.

What an in-depth look at what we offer? Our over 20 years of experience have helped us become a certified Mailchimp partner, and here is what we’ve learnt.

MAILCHIMP AND CONSTANT CONTACT EXPERTS IN TORONTO: As MailChimp and Constant Contact email marketing specialists, napkin marketing can design and develop custom, targeted email campaigns that are sure to engage your prospects and customers. Our extensive knowledge of these platforms allows us to easily handle advanced integrations, drip email campaigns and automation. This ensures our clients are getting the most out of their email campaigns and achieving the highest marketing ROI.

MAILCHIMP API SOLUTIONS: Creating MailChimp API solutions is a great way to efficiently manage customer data. napkin marketing, as a MailChimp API specialist, offers expert solutions that streamline the syncing process of information from your other software or cloud-based applications into MailChimp.

We are experienced in creating several different APIs that link MailChimp to CRM software, scheduling applications, and contact forms. As a MailChimp API developer, we have worked on integrating applications such as Formstack, Bullhorn CRM, Podio, WordPress, Freshbooks and Schedule Once just to name a few. Find out more about the different application integrations that MailChimp offers.

CASL-COMPLIANT CAMPAIGNS: Canada’s anti-spam legislation (CASL) has very specific guidelines that must be followed when it comes to asking permission to email. You are only allowed to contact people if you have proof that they’ve allowed you to contact them. Businesses can be fined up to $1M for failure to comply. At napkin marketing, we’ve taken the time to learn the policies and keep up-to-date on changes, so our email marketing campaigns are always CASL-compliant.

MOBILE RESPONSIVE EMAIL DESIGNS: Email clients (Gmail, Hotmail, Yahoo!, Outlook, etc.) read messages differently just as web browsers do. This means sometimes they present the same message, with the same coding differently. On top of this, every device (smartphone, tablet, laptop, PC) and screen resolution will also present the same message differently. If you send a campaign that wasn’t tested on different platforms, images, text or layout could end up looking a bit off.

At napkin marketing, we understand the importance of giving every single email recipient a great experience, so our email templates are specially-designed to be responsive and mobile-friendly. We also test each email on multiple clients, to ensure it displays perfectly across all major platforms and devices. Provide us with logos and images or we’ll find just the right low-cost royalty-free images for your particular campaign.

LIST MANAGEMENT: Maintaining your lead list can be a challenge. We’ll clean and validate your existing list, or help you source or legally rent or purchase an email list through a CASL-compliant partner. This means that you can start your email marketing journey even without an existing email list.

EMAIL AUTOMATION SUPPORT IN TORONTO: From automated drip campaigns to emails triggered by a purchase, email automation tools can save lots of time and help communicate with your clients on auto pilot. We’re glad to help set you up with the right automation tools for your company. This will enable you to focus on your regular business (and life!) while the leads and sales (seemingly) effortlessly roll in.

DRIP CAMPAIGNS: They go by many names whether it be lifecycle emails, automated email campaigns or even the new and trendy term – marketing automation. Drip campaigns enable you to target any given group with the right message at a time when they’re ready to hear it. We’ll set up your drip campaign to send out welcome messages, remind customers to renew, nurture leads & follow up on abandoned shopping carts.

PROFESSIONAL COPYWRITING: Need an email copy that converts? Let our Toronto email marketing specialist craft compelling and persuasive emails to increase conversions. Our skilled copywriters work in every niche and sector and can provide you with copies for your e-newsletters, blogs and more.

COLLABORATION: Be involved in the process as much (or as little) as you like. Whether you have particular images you want to be included in the email or would like to supply the copies, we adjust to all our client’s wants and needs.

Do you have specific ideas for text, fonts, and layouts? We’ll be more than glad to collaborate with you throughout the process.

LANDING PAGE CREATION SUPPORT IN TORONTO: Did you know that having a dedicated landing page on your website for each email marketing campaign you run can increase conversions? Our team of seasoned developers and designers can create a custom landing page, tailored to call your readers to action. Ask us for details if you’re interested in this valuable add-on service.

When you work with napkin marketing, you can be confident your email will have the copy written to speak to your target market. We ensure that the content looks sharp, functions effectively, and that your campaign will be delivered reliably, no matter what device or program your customer receives it on. If you’d like to see examples of what napkin marketing can do for you, check out some of our previous high-converting emails.

What’s the next step?

If you’re interested in email marketing for a Toronto company or any company across Canada/US and would like to learn more about how we can help, please contact us today. We would be happy to discuss your specific needs and create a custom email marketing campaign for your business.

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