Over the past few years, healthcare marketing has been developing as rapidly as the medical industry has been advancing. Patients still want to feel a connection with their providers, but they also have more faith and confidence when a medical clinic website is available, and when they can explore information from the comfort of their own homes. Through digital marketing, your practice can reach more people, convert them into patients, and keep your relationship strong with the ones you already have. At napkin marketing, we specialize in creating one-of-a-kind healthcare marketing strategies, designed to represent the professional image you want to portray and keep you connected with your parents. Best of all, we do this all with a focus on ROI, no matter whether we’re managing a targeted PPC campaign, engaging patients on social media, designing a patient enewsletter, crafting a stunning responsive doctor website, or producing a professional marketing video about the care you provide.
At napkin marketing, we understand that each practice has its own philosophies and energy. From naturopaths seeking calming earth tones to wellness coaches in need of vibrant, active schemes, and cosmetic offices looking for understated elegance, our branding experts can convey the right tone and evoke emotion amongst those who view your materials.
WEB DESIGN AND REDESIGNS: Patents want to connect with you well before they schedule their initial consultation. They’ll be looking for information about your office procedures staff, and other details. When you provide it on a responsive (mobile-friendly) medical clinic website, you’ll begin to build trust effortlessly, from the very beginning. Our designers build high-quality, branded sites, that can be viewed on any device.
SEARCH ENGINE OPTIMIZATION (SEO): Local, aka geo-targeted, SEO will raise you in the rankings on Google and other search engines, so your practice displays first when people in your area look for your specialty. We know the ins-and-outs of optimizing a doctor website so that overtakes competitors in local searches, and encourages people to click. We also know which strategies to employ outside your website, providing signals to the search engines that your site is popular, and that you’re an authority. With these things in place, people who are ready to take action and become your patients are funneled directly to your site.
PPC & SEARCH MARKETING: Your practice information can show up on top of and alongside organic searches with targeted search marketing campaigns. These pay-per-click (PPC) ads, as well as display ads, can hone in on your ideal patients anywhere on the web, efficiently drawing new patients to your website.
SOCIAL MEDIA MARKETING: Your existing patients are already on sites like Facebook, LinkedIn, Twitter, and Google+. Connect and interact with them to keep your practice in the forefront of their minds. We also manage ad campaigns across major platforms, enabling you to extend your reach even further.
EMAIL MARKETING: Whether you want to publish a regular enewsletter for the sake of patient outreach or would like to set up a drip campaign to nurture leads, we can help. Our designers will craft a custom, branded responsive email template and produce messages that display beautifully on any major email program or device. We also handle list management and automation, so taking care of your email marketing is an absolute breeze.
PRINT MEDIA & COPYWRITING: Patients love receiving printed literature because it enables them to review information from the comfort of their own home. We create custom brochures and informational pamphlets, branded with your practice’s name and logo. If you don’t already have copy, the medical copywriters at napkin marketing can create compelling content for these types of projects, as well as for blogs, press releases, and more.
MARKETING VIDEOS: If your office is in the greater Toronto area, we can come to you for an on-location shoot. Our producers also create animated explainer videos, which are an effective way of communicating procedures, describing conditions, and more. Our marketing videos can be uploaded to your YouTube channel, posted to your website, or shared on social media, and may even go viral.
If you’re not sure which services you need to start with, or you’d like assistance coming up with a fresh and innovative strategy for your medical office marketing, we’re glad to help. You can retain the services of our experts at an hourly rate, obtain a general marketing plan, or secure a 12-month marketing calendar and activity schedule, depending on what your overall goals are.