Every single day more than 100 searches are run for legal services in the greater Toronto area. Make your practice the first one prospective clients see, and convert them with a professional responsive website that’s user-friendly on all devices. At napkin marketing, we specialize in digital marketing for law firms, and can help you pick up more leads on the types of cases you prefer to handle, while conveying a professional image and emanating trust, so people are more likely to make you their top choice for services. Our law firm marketing services are comprehensive, and range from high-conversion websites, to law firm SEO marketing, email marketing, social media marketing, pay-per-click and search ads, and even include video marketing, so you can reach your ideal client wherever he may be on the web.
We provide full-service digital marketing for law firms, and the napkin marketing team is always looking for fresh and innovative concepts to spice up your campaigns to give your firm more exposure.
WEBSITE REFRESH OR REDESIGN: Your website can be a powerhouse- drawing in new clients, instilling confidence, educating, and gaining referrals. For the sake of user-experience and SEO, your website must display on all devices properly, whether a person is using a smartphone, tablet, PC, or laptop. At napkin marketing, our designers and developers create smoothly-operating responsive sites, with features designed to capture leads and increase conversions.
SEARCH ENGINE OPTIMIZATION (SEO): As a start, your mobile-friendly site should have SEO, so your practice appears higher on Google and other search engines. Our optimization experts will also hone in on potential clients in your city, or whichever area you serve. Plus, we can focus our law firm SEO marketing efforts on the cases you enjoy doing most, so you can focus on what you do best.
PPC & SEARCH MARKETING: Display and pay-per-click (PPC) ads help you reach more people in your target area. When we manage your campaign, we can also establish a remarketing campaign, to encourage those who have already visited your website to give you a call. At the same time, we can also manage search marketing campaigns, which places your listing beside (and even on top of) your competitor’s listings on Google and other search engines.
SOCIAL MEDIA MARKETING: Being active on social media networks like Facebook, LinkedIn, Twitter, and Google+ serve three huge benefits. First, your potential clients are already there, which means you can reach them easily and stay at the forefront of their minds. As your existing clients “like” and mention you, the posts also serve as endorsements, referring more clients directly to you. At the same time, Google and other search engines make note of these profiles and interactions, and rank your website higher because it’s seen as an authority. In addition to standard social media marketing, we can also manage your PPC and search campaigns within the social networks, which provides even more opportunities to convert potential clients.
EMAIL MARKETING: Law firm email marketing is an effective way to nurture leads and maintain loyal clients. At napkin marketing, we specialise in creating custom responsive email templates, so that they can be read by anyone on any device. Our designers ensure each piece conveys an air of professionalism, and will brand them to suit your practice. We handle every aspect of law firm email marketing, from the initial creation of a piece, to setting up drip campaigns, automation, and more.
PRINT MEDIA & COPYWRITING: Whether you need brochures printed, postcards designed, or print ads thoughtfully created, we can help. Our skilled team of graphic designers choose high-impact imagery, and we pair it with content that’s crafted to call people to action. Our legal copywriters also create press releases, blogs, and other pieces that will boost your SEO and increase outreach.
MARKETING VIDEOS: Law firm video marketing is a fantastic way to introduce yourself to potential clients and improve SEO. Our production crew does on-location shoots throughout the greater Toronto area and can put together the perfect piece about you and your firm, so that potential clients get to “meet you” in advance. This builds trust, which naturally increases conversions. We also do animated explainer videos, enabling you to teach people about the judiciary process, potential outcomes, and provide additional information related to your specialty. napkin marketing’s high-quality videos can be uploaded to YouTube, shared on social media, used on web pages or landing pages, added to blogs to increase shares, and may even go viral.
If you’re not sure how you should be marketing your law firm to maximize ROI or you’d just like fresh ideas to amplify your existing campaigns, we can help with that as well. As leading law firm marketing consultants in Toronto, our experts will work with you to create a comprehensive strategy. We’ll perform in-depth industry research, size up your competitors, and carefully examine each aspect of your present marketing scheme.