Meet Our Team

Adina Zaiontz is Director and Founder of napkin marketing, where she is responsible for setting the overall direction and product strategy for the company. napkin marketing is a Toronto, Canada-based advertising and web design firm, specializing in helping small and medium sized businesses reach new customers online, by effectively sharing their business and brand story, and leveraging social media, email and search marketing.

Prior to starting napkin marketing, Adina worked at Yahoo!, one of the world’s largest online media companies, most recently as the Trade Marketing Manager for Yahoo! Canada. In her role, Adina managed the B2B marketing effort behind Yahoo’s multi-million dollar media sales and search business.
Prior to joining Yahoo!, Adina worked for Rogers Media and Glacier Business Information Group, two of Canada’s largest B2B publishers, developing trade and industry specific websites for construction, mining, health and safety, and manufacturing magazines. She also worked in creative and account management at some of Canada’s most innovative digital agencies.

Through her consulting company, MarketConsult, Adina has assisted businesses ranging from dot com start ups to brand name companies like BMG Music, HP Canada and CIBC sharpen their online and traditional marketing strategies.

Adina has been involved in numerous marketing associations, including her recent roles as Communications Director on the Board of the Circulation Management Association of Canada (CMC) and board member on the Canadian Marketing Association’s Digital Council. Adina is an accomplished speaker, having been a featured presenter on the topic of online marketing at conferences including the US National Religious Broadcasters, Canada’s MAGS U, the Canadian Institute’s Social Media Conference and Small Business Innovation Centres across Ontario.

Adina is a graduate of the Schulich School of Business at York University. Her most important job is that of Mom. She currently resides in Richmond Hill, Ontario along with her husband and two very small, but fast moving children.

Matthew is Napkin Marketing’s Account Manager. A content producer with a demonstrated history of working in the marketing and advertising industry, Matthew spent much of his post-graduate career freelancing. Having worked with many social media campaigns and websites ranging from Parliament to small businesses, Matthew is now happy to be part of a team in napkin marketing. He brings Facebook and Instagram ad experience, copyrighting and B2B marketing experience.

In his spare time, he enjoys watching the Toronto Maple Leafs with his girlfriend, gaming, reading comic books, and then blogging about it on TheNerdyAthlete.

Experienced in managerial and administrative work with over 4 years of strong focus on customer relations, business & creative writing, marketing research, and client management. Having an extensive experience of working both on-site and off-site in an event staffing agency, Maria took lead in multiple marketing projects and was actively involved in managing client care department and retaining key customer accounts.

Recently Maria received a postgraduate certificate in Digital Media Marketing and is now working as a Marketing Coordinator at Napkin Marketing.

Josh  has 20 years experience as a Copywriter. He spent the last 15 as Senior Copywriter at Leo Burnett, Canada’s most award-winning agency, where he worked on some of the biggest brands in the world (such as Kellogg’s, Gain Detergent, IKEA, Folger’s Coffee, Bell) and is the creator of memorable work like the “If life were like that, you wouldn’t need a Visa card” campaign.

His ads have won at the top award shows in the world, like One Show, Clios and Cannes. Josh is also an actor – He has starred as the angry Scottish Mini Man in 2 commercials that he wrote for Nutri-Grain Minis, and as the voice of Dan The Chameleon in an international animated commecial for Hubba Bubba Max. You may also know him as the singer/songwriter of Love Song For Elizabeth May which went viral during the 2001 Federal Election, as a contestant on the reality TV show Come Date With Me Canada, as a red carpet interviewer at the 2016 Toronto International Film Festival, and as a popular vlogger at youtube.com/joshrachlis.

With a solid background in information technology and in the building a career in web development was the natural choice for Cristian who worked on numerous web projects over the last years ranging from simple to complex. He is proficient with various technologies including, but not limited to: HTML, CSS, PHP, SQL, JavaScript or mobile development.

Maria is the leading Webmaster of napkin marketing. Some of her work includes wireframes and mockups designs, creating HTML5, WordPress, Wild Apricot and Joomla websites, which feature CSS3, PHP, SQL, MySQL, JavaScript, jQuery, Bootstrap, and Mobile Responsive Design.

She is originally from Venezuela where she worked as a university professor in mathematics, algorithms, and programming. Her passion is to teach, to program, to dance and to sleep.

Talya has 20 years of experience in graphic design and marketing. She Holds a BA in Communications from York University and completed the Graphic Design Program at Seneca College. She has worked with clients from small businesses to national brands through her own agency and as a freelance designer.

Talya believes in the beauty of simple, modern, professional design. This, combined with extensive industry experience, marketing know-how, and knowledge of the latest tech and trends, helps her to create a unique visual story for each client.

In her free time, Talya enjoys hands-on creative activities like clay and paint, teaching art, and spending time with her family and dog.

She has recently graduated from the Creative Advertising program from Seneca College.

As a Visual Designer, she has 5+ years of experience designing for Print, Digital, Social Media and UI/UX for mobile apps and websites, for clients from India, UAE and Toronto. Never gets tired of designing and loves to stay updated on the latest UI/UX trends.

Things and topics that find space in her spare time are documentaries, reading conspiracy theories, world politics and tutorials on design, branding and UI/UX trends.

Kerry is responsible for bringing napkin marketing’s design ideas to life. She is a well-respected leader with skills that span many creative areas, including copywriting, design, art direction, product management, client services and marketing. Prior to joining napkin marketing Kerry held senior positions in a number of successful Toronto ad agencies with the most senior being that of Vice-President of Creative Services at Guidelines Advertising Ltd.

Terri has over 20 years of experience in the communications and marketing field. Terri has been a freelance writer and marketing professional since 2008 and has developed an impressive list of public, private and non-profit clients who count on her to communicate their mission, brand message, and relevant news.  She has written copy for dozens of websites, e-newsletters, and blogs, and actively maintains the social media presence of several clients.  Terri’s work has appeared in local and national newspapers, magazines and online news sources.  Her passion for all things writing and her dedication to helping small and medium-sized businesses and non-profit associations tell their story is what makes her work so rewarding.

Prior to her freelance career, Terri served for more than six years as the senior marketing executive for the Greater Cleveland Partnership/Council of Smaller Enterprises in Cleveland, Ohio where she planned and implemented all facets of communications and strategic marketing activities to support the economic development objectives and needs of the 16,000-member organization, and more than 10 years as manager of Communications and Marketing for the world-renowned Cleveland Clinic’s Western Region hospitals.

Terri has been involved in numerous marketing and advertising associations over the years and served as a writer for many years for the American Council of the Blind of Ohio.  Terri is a graduate of Baldwin-Wallace University.  She currently resides in Cleveland, Ohio along with her husband, young daughter, and two dogs.  When not writing, Terri enjoys golfing and travel with her family.