Adina Zaiontz is Director and Founder of napkin marketing, where she is responsible for setting the overall direction and product strategy for the company. napkin marketing is a Toronto, Canada-based advertising and web design firm, specializing in helping small and medium sized businesses reach new customers online, by effectively sharing their business and brand story, and leveraging social media, email and search marketing.
Prior to starting napkin marketing, Adina worked at Yahoo!, one of the world’s largest online media companies, most recently as the Trade Marketing Manager for Yahoo! Canada. In her role, Adina managed the B2B marketing effort behind Yahoo’s multi-million dollar media sales and search business.
Prior to joining Yahoo!, Adina worked for Rogers Media and Glacier Business Information Group, two of Canada’s largest B2B publishers, developing trade and industry specific websites for construction, mining, health and safety, and manufacturing magazines. She also worked in creative and account management at some of Canada’s most innovative digital agencies.
Through her consulting company, MarketConsult, Adina has assisted businesses ranging from dot com start ups to brand name companies like BMG Music, HP Canada and CIBC sharpen their online and traditional marketing strategies.
Adina has been involved in numerous marketing associations, including her recent roles as Communications Director on the Board of the Circulation Management Association of Canada (CMC) and board member on the Canadian Marketing Association’s Digital Council. Adina is an accomplished speaker, having been a featured presenter on the topic of online marketing at conferences including the US National Religious Broadcasters, Canada’s MAGS U, the Canadian Institute’s Social Media Conference and Small Business Innovation Centres across Ontario.
Adina is a graduate of the Schulich School of Business at York University. Her most important job is that of Mom. She currently resides in Richmond Hill, Ontario along with her husband and two very small, but fast moving children.
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