Meet Our Team

Adina is responsible for setting the overall direction and strategy for napkin marketing. But you’ll also frequently find her waist deep in the weeds of every client project, from scrutinizing a law firm’s SEO metatags, tweaking the front end design of website, to writing a client’s marketing strategy.

She’s inspired and humbled when she and the team are able to help a client share their story and promote their business in a meaningful, effective and relevant way, influencing their audience, and propelling their business forward.

Since founding napkin marketing in 2010, she has been honored to help hundreds of clients build their businesses with projects as diverse as website development, brand launches and execution, SEO and PPC and hundreds of complete campaigns from ideation to strategy to full execution.

Prior to starting napkin marketing, Adina worked with Yahoo!, Rogers Media and Canada’s largest publishers and digital agencies.

Through napkin and her past consulting company, MarketConsult, Adina has assisted businesses ranging from dot com start-ups to brand name companies and organizations like Seneca College, Centennial College, Alterna Credit Union, BC Housing, BMG Music, HP Canada and CIBC sharpen their online and traditional marketing strategies.

Adina has been involved in numerous marketing associations, including her recent roles with the Board of the Circulation Management Association of Canada (CMC) and Canadian Marketing Association’s Digital Council. She’s also been a featured speaker on the topic of online marketing at conferences including the US National Religious Broadcasters, Canada’s MAGS U, the Canadian Institute’s Social Media Conference and Small Business Innovation Centers across Ontario. Adina is proud to have been featured in major media including BBC News, B2B News, Fresh Gigs, and Globe and Mail, and others.

Something few know, is that she once enrolled in the Canadian army. Adina is a graduate of the Schulich School of Business at York University. But her most important job is that of mom to her two kids.

Addie is an experienced Senior Account Manager with a robust portfolio of successes in the digital marketing sphere. She boasts 6+ years of knowledge across SEO, campaign management, content creation and social media – all stemming from her Communications & Media Studies degree at York University.

Her track record speaks volumes; having driven significant website traffic increases for clients spanning multiple industries along with higher search rankings and improved online visibility to rave reviews… calling on exceptional capabilities when it comes to crafting & implementing digital strategies as well as harvesting data insights.

Beyond work life, she indulges her creativity by baking up delicious treats and exploring the great outdoors together with her dog Archie!

Addie brings a wealth of expertise, creativity and detail-oriented execution to the account management team. She keeps ahead of industry trends by actively participating in events and webinars; no project is too daunting for her.

Tam is an experienced account manager with decades of expertise in digital marketing and client service. For the past three years, she has worked as a marketing manager in the retail and fintech sectors, in Vietnam and the US markets.

Having worked on both agencies, such as Mirum Digital, and the client side, Tam understands the importance of conversion and ROI in planning marketing activities for clients. Tam has experience in the CPG, public services, technology, consumer electronics, health, and beauty sectors.

Outside of work, Tam enjoys traveling the world and indulging in her love of desserts, always eager to discover new flavors and experiences.

Talya has two decades of experience in graphic design and marketing, working with clients ranging from small businesses to national brands. She believes in the beauty of simple, modern, professional design. Her expertise paired with extensive industry experience, marketing know-how and knowledge of the latest tech and trends helps her to create a unique visual story for each client.

She holds a BA in Communications from York University and completed the Graphic Design Program at Seneca College. Her true passion lies in the creative process, hence the reason why, in her spare time, she’ll be in her studio, either painting, or wrist deep in clay for her latest pottery project.

Talya was recently honored with a Hermes Platinum web design award in 2022 for one of her napkin marketing client website designs.

Robert Henry is a seasoned web professional with over two decades of experience in crafting high-performance, user-centric online platforms. Specializing in WordPress development, he builds custom websites tailored to client needs while prioritizing speed, security, and optimal user experience.

With a strong focus on SEO and e-commerce, Henry drives organic traffic and maximizes online sales. His diverse skill set, including design, development, and technology leadership, allows him to deliver comprehensive digital solutions. As a forward-thinking strategist, he stays ahead of industry trends to provide innovative web solutions for businesses.

With over 15 years in digital marketing, Roshan Bajaj brings extensive expertise to Napkin Marketing. His proficiency spans paid advertising on platforms like Google, Meta, Bing, and Amazon, as well as SEO and comprehensive marketing strategy development.

Roshan’s approach combines data-driven insights with creative problem-solving, consistently delivering results for clients across various industries. His passion for analytics and strategy crafting, coupled with his studies in Digital Marketing and Transformation at Harvard Business School, ensures cutting-edge solutions for every project.

Mitch is our go-to video man, who comes ready with lighting, a broadcast quality camera, and editing chops – that make our clients look like they should be on TV.

His household name clients have included L’Oreal Paris, Oxford Properties, Yonge-Dundas Square, Women’s Executive Network, Mercedes Benz, Johnson & Johnson, Universus Media Group, and Anthem Entertainment Group.

Prior to napkin marketing, he produced all marketing videos on behalf of Alias. That included creating demo reels showcasing leading-edge 3D animation from top Hollywood film companies. In 1997, he earned a BAA in Radio and Television Arts from Ryerson University, and holds a BA from McGill University in North American Studies.

Julio is our back end developer and software engineer with more than 10 years of experience as a full stack developer and server manager. His knowledge and expertise in both developing and managing a wide range of technologies is the secret sauce behind the world-class websites we create for our clients.

He has worked as full stack developer with front end and backend systems for a variety of projects, including APIs, e-commerce, eLearning, SaaS, Booking Engine, Listing Pages, Social Management System and others.

He’s a graduate of San Jose State University. It’s his passion to tinker with the latest and cutting-edge technologies, so he can leverage those ideas for clients, and take their projects to the next level.

Richard is our in-house front-end CSS and WordPress developer, with over 15 years’ experience and hundreds of websites under his belt. He is skilled in WordPress development, server management and can handle any client’s responsive theme design, custom plug-ins and ecommerce gateways. For your email development needs, Richard’s also got you covered with Klaviyo, Mailchimp, and Active Campaign programming expertise.

For the technophiles, Richard’s wide-ranging skills also include hands on knowledge and experience in UX/ UI design, PSD to HTML, Shopify, HTML5, CSS3, Bootstrap, Hubspot and PHP.

Richard graduated in 2005 from Universidad Mayor de San Simón in his homeland of Bolivia.

When he’s not staying on top of the ball with programming, he’s tipping the net on the volleyball court.

Lea is an experienced, multi-faceted marketer with ten years under her belt in a variety of online industries. From SEO and SMM to Brand Reputation Marketing, Customer Relationship Management (Ontraport based) and Ecommerce – she’s worked in a number of diverse roles.

As a virtual Office manager, Lea is responsible for making sure that all admin tasks related to the office are completed efficiently and in a timely manner, from accounting to client reports. Furthermore, Lea takes pride in consistently providing excellent customer service while responding to client inquiries quickly and effectively.

In addition to her administrative duties, Lea also loves watching Korean dramas and she is an avid supporter of the DonBelle loveteam Philippines, cheering them on during each episode.

Ana has over 10 years of experience in marketing and social media, working with both B2B and B2C clients. Her career began with a Journalism Diploma from Durham College and a Communications Degree from UOIT. Both of which allowed her to have a diverse career working with businesses in the electronic industry, government, colleges, news outlets, animal-based services, beauty products and many others. Ana has been involved in the marketing efforts of numerous businesses helping with project coordination, graphic design, social media writing, video editing and much more.

As napkin marketings social media writer, Ana plays a crucial role in enhancing a client’s online presence. She understands how to craft compelling and engaging content that resonates with the target audience on different social media platforms. Ana has vast knowledge and experience in creating content that not only captures attention but also drives action.

In her spare time, Ana enjoys travelling the world, learning about new cultures, and spending time with her family.

Akriti is a senior HR professional who has worked in the Human Resources Management field for nearly a decade in industries such as IT, banking, insurance, and heavy industry.

Prior to napkin marketing, she held a post as headhunter for The Staffing Exchange Canada. While working as a talent acquisition specialist, she has hired thousands of people for many large Fortune 500 companies.
She’s got a keen eye and sharp antennae when it comes to recruiting hard-to-find profiles, while utilizing her research skills.

Akriti holds an MBA in Human Resources from Punjab Technical College. When she isn’t tending to her HR responsibilities, you can find her playing with daughter, and pursuing her twin loves of music and travel.