Unleash Your Potential
The way people make purchasing decisions has undergone a significant transformation, with a growing trend of prospects turning to online platforms. In order to meet customer expectations and stay competitive, small and medium-sized enterprises (SMEs) must prioritize establishing a strong digital presence.
However, it is crucial to approach digital marketing strategically in order to achieve meaningful business outcomes. A crucial initial step is to develop a comprehensive and well-thought-out plan, enabling businesses to proceed with a clear understanding of their goals. Unfortunately, many SMEs face challenges in this area due to limited resources and expertise.
Fortunately, the Canada Digital Adoption Program (CDAP) offers a solution. SMEs can receive grant funding for up to 90% of the costs associated with developing a strategic digital plan, with a maximum grant amount of $15,000. This program presents a valuable opportunity for small and mid-sized businesses to assess their current digital marketing technologies and processes, as well as to create a customized plan to optimize their online marketing effectiveness and achieve better results.
With over twenty years of experience in developing strategic digital marketing plans for businesses across Canada, napkin marketing is the ideal partner to accompany you on your digital adoption journey. Let’s embark on this exciting path together and get started on transforming your digital presence!
The Canadian government has established four eligibility criteria that applicants must fulfill:
Must have federal or provincial incorporation.
Must be a privately-owned, for-profit business.
Must have a maximum of 499 full-time equivalent employees.
Must have generated a minimum of CAD$500,000 in annual revenues in at least one of the previous three tax years.
Fill out the CDAP assessment tool to evaluate your business’s digital maturity and ascertain your eligibility
for the Boost Your Business Technology Grant.
Digital adoption entails leveraging digital technologies to enhance customer engagement, streamline operations, and innovate by introducing new products and services. CDAP serves as a framework for executing digital adoption initiatives, offering a range of tools and approaches to assess requirements, devise solutions, and evaluate achievements.
Digital adoption offers a range of advantages, including:
Heightened competitiveness, enabling businesses to stay ahead by embracing digital advancements.
To collaborate with digital service providers, it is recommended to consult the list of partners in the Digital Advisor Marketplace provided by the Government of Canada. As an authorized digital partner for the Canada Digital Adoption Program, napkin marketing is a trusted option for businesses seeking assistance in this domain.
As the company owner, it is your responsibility to submit the grant application directly. Nonetheless, our team is here to offer support by providing guidance throughout the process, reviewing your application, offering feedback to enhance your chances of success, and addressing any inquiries you may have. We are dedicated to maximizing your likelihood of securing the grant and ensuring a smooth application experience.
