Unleash Your Potential

Empower Your Business with up to $15,000 in Government Grants Towards Digital Marketing and Transformation





Digital Transformation


Interest Free


Years in Business


website and digital solutions launched


design hours


The way people make purchasing decisions has undergone a significant transformation, with a growing trend of prospects turning to online platforms. In order to meet customer expectations and stay competitive, small and medium-sized enterprises (SMEs) must prioritize establishing a strong digital presence.

However, it is crucial to approach digital marketing strategically in order to achieve meaningful business outcomes. A crucial initial step is to develop a comprehensive and well-thought-out plan, enabling businesses to proceed with a clear understanding of their goals. Unfortunately, many SMEs face challenges in this area due to limited resources and expertise.

Fortunately, the Canada Digital Adoption Program (CDAP) offers a solution. SMEs can receive grant funding for up to 90% of the costs associated with developing a strategic digital plan, with a maximum grant amount of $15,000. This program presents a valuable opportunity for small and mid-sized businesses to assess their current digital marketing technologies and processes, as well as to create a customized plan to optimize their online marketing effectiveness and achieve better results.

With over twenty years of experience in developing strategic digital marketing plans for businesses across Canada, napkin marketing is the ideal partner to accompany you on your digital adoption journey. Let’s embark on this exciting path together and get started on transforming your digital presence!


Verify CDAP Eligibility

Validate Your Eligibility for CDAP Funding

Reach out to napkin marketing Support

Explore CDAP Program and its Relevance to Your Business

Complete Your Application

Apply for CDAP Approval with napkin marketing's Assistance

Select Your Advisor

Choose napkin marketing as Your CDAP Advisor After Approval

Start Today!

Begin your digital adoption plan journey with napkin marketing.

To get started, kindly provide us with your contact information.

Start Today!

Begin your digital adoption plan journey with napkin marketing.

To get started, kindly provide us with your contact information.


The Canadian government has established four eligibility criteria that applicants must fulfill:

Must have federal or provincial incorporation.

Must be a privately-owned, for-profit business.

Must have a maximum of 499 full-time equivalent employees.

Must have generated a minimum of CAD$500,000 in annual revenues in at least one of the previous three tax years.

Fill out the CDAP assessment tool to evaluate your business’s digital maturity and ascertain your eligibility
for the Boost Your Business Technology Grant.

What is the definition of digital adoption?

Digital adoption entails leveraging digital technologies to enhance customer engagement, streamline operations, and innovate by introducing new products and services. CDAP serves as a framework for executing digital adoption initiatives, offering a range of tools and approaches to assess requirements, devise solutions, and evaluate achievements.

What advantages does digital adoption bring?

Digital adoption offers a range of advantages, including:

  • Enhanced communication and collaboration, fostering stronger connections among employees and customers.
  • Heightened efficiency and productivity, streamlining processes and empowering teams to accomplish more.
  • Elevated customer satisfaction, delivering seamless experiences through digital channels.
  • Augmented decision-making capabilities, leveraging data-driven insights for informed choices.

Heightened competitiveness, enabling businesses to stay ahead by embracing digital advancements.

What is the process for obtaining a digital adoption grant?

  • Assess eligibility to ensure you meet the requirements.
  • Submit an application for the business grant.
  • Receive approval for the program.
  • Select your digital advisor.
  • Initiate your digital adoption plan and embark on your journey.

Who is eligible for the Boost Your Business Technology grant?

  • Must be incorporated federally or provincially, or be a sole proprietor who is a Canadian resident.
  • Should be a privately-owned for-profit organization.
  • Must have a maximum of 499 full-time equivalent employees.
  • Should have generated at least $500,000 and no more than $100 million in revenue in one of the previous three tax years.

Is there flexibility in choosing a digital service provider?

To collaborate with digital service providers, it is recommended to consult the list of partners in the Digital Advisor Marketplace provided by the Government of Canada. As an authorized digital partner for the Canada Digital Adoption Program, napkin marketing is a trusted option for businesses seeking assistance in this domain.

Can napkin marketing apply for funding on my behalf?

As the company owner, it is your responsibility to submit the grant application directly. Nonetheless, our team is here to offer support by providing guidance throughout the process, reviewing your application, offering feedback to enhance your chances of success, and addressing any inquiries you may have. We are dedicated to maximizing your likelihood of securing the grant and ensuring a smooth application experience.

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