Before the gurus, before the bloggers, before marketing was Everybody’s job, there were marketing and advertising trade magazine “tomes” that every mad man and woman followed. And most of these are still largely relevant today. As a hard core marketing geek, I used to hoard (and file by issue date) every old-school print copy of my Marketing Magazine subscription. I definitely would leaf through many of these for fun, cool campaign strategies and ideas.
Here are 20 “staple” US, UK and Canadian advertising and marketing magazines and trade publications you should be following if you want to know what big brands and leading agencies are doing. This is also a great go-to PR target or “media options” list for any media company or ad salesperson trying to find a way to reach marketers, agencies and media buyers.
US Marketing and Advertising Magazines and Websites
- Advertising Age
- Ad Week
- Direct Marketing News
- DMA News
- Brand Republic
- Target Marketing
- BtoB – The Magazine for Marketing Strategists
- Direct Marketing IQ
- Communication Arts Magazine
- Chief Marketer
- CREATIVE – (a little known magazine about POS marketing)
- eMarketer
- eMarketer
- ClickZ
- Media Post
Canadian Marketing and Advertising Magazines and Websites
- Applied Arts
- Direct Marketing News (Yes there’s an independent Canadian DMN too!)
- Marketing Magazine
- Strategy Magazine
- Ad News
- Infopresse
UK Marketing and Advertising Magazines and Websites
Australian/NZ Marketing and Advertising Magazines and Websites
Search/SEO Trade Sites
PPC/Search Engine Marketing Trade Sites
Programmatic Advertising Trade Sites
Did I miss any big ones? Feel free to comment below and add your favorite advertising and marketing trade pub to the list.
