Before the gurus, before the bloggers, before marketing was Everybody’s job, there were marketing and advertising trade magazine “tomes” that every mad man and woman followed. And most of these are still largely relevant today. As a hard core marketing geek, I used to hoard (and file by issue date) every old-school print copy of my Marketing Magazine subscription. I definitely would leaf through many of these for fun, cool campaign strategies and ideas.

Here are 20 “staple” US, UK and Canadian advertising and marketing magazines and trade publications you should be following if you want to know what big brands and leading agencies are doing. This is also a great go-to PR target or “media options” list for any media company or ad salesperson trying to find a way to reach marketers, agencies and media buyers.

US Marketing and Advertising Magazines and Websites

  1. Advertising Age
  2. Ad Week
  3. Direct Marketing News
  4. DMA News
  5. Brand Republic
  6. Target Marketing
  7. BtoB – The Magazine for Marketing Strategists
  8. Direct Marketing IQ
  9. Communication Arts Magazine
  10. Chief Marketer
  11. CREATIVE –  (a little known magazine about POS marketing)
  12. eMarketer
  13. eMarketer
  14. ClickZ
  15. Media Post

Canadian Marketing and Advertising Magazines and Websites

  1. Applied Arts
  2. Direct Marketing News (Yes there’s an independent Canadian DMN too!)
  3. Marketing Magazine
  4. Strategy Magazine
  5. Ad News
  6. Infopresse

UK Marketing and Advertising Magazines and Websites

  1. Marketing Week
  2. Campaign Magazine
  3. PR Week
  4. Media Week

Australian/NZ Marketing and Advertising Magazines and Websites

  1. Marketing Magazine
  2. B&T

Search/SEO Trade Sites

  1. Search Engine Watch
  2. Search Engine Land
  3. Search Engine Journal
  4. SEO Moz

PPC/Search Engine Marketing Trade Sites

  1. PPC Hero
  2. Wordstream
  3. Inside AdWords
  4. Jon Loomer

Programmatic Advertising Trade Sites

  1. Ad Exchanger

Did I miss any big ones? Feel free to comment below and add your favorite advertising and marketing trade pub to the list.


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