Background

Toronto mortgage broker Monster Mortgage teamed up with Napkin Marketing to boost its online visibility and client engagement. The overarching objective was to maximize growth potential by redesigning their previous site with a focus on sleekness, professionalism, and ease of use.

Project Objectives

The main goals of the website revamp included:

  1. Design a more professional, modernized site that’s easy to use.
  2. Generate more leads and increase rates of conversion.
  3. Upgrade tracking and analytics functionalities.
  4. Improve site visibility in the search engine results pages (SERPs)
  5. Present Monster Mortage as a trusted expert in the mortgage and home financing niches.

Effective Marketing Solutions

Napkin Marketing implemented the following solutions to achieve the above objectives:

  1. Designed a new modern template and home page: Crafted a simple, responsive, professional-level design showcasing Monster Mortgage’s brand identity and industry expertise.
  2. Call tracking: Implemented call tracking through the website and ads to gauge campaign effectiveness and understand where calls originate.
  3. Google Analytics tracking: Set up Google Analytics to keep track of site visitors, consumer behavior, and conversion rates.
  4. Booking Form: Added a simple booking form where visitors can easily schedule mortgage consultation appointments.
  5. Mortgage Calculator with Lead Form: Built a calculator with mortgage payment forecasting and report generation capabilities.
  6. Search Engine Optimization: Made the website more attractive to search engine platforms through comprehensive SEO optimization, enhancing online visibility, organic traffic, and SERP rankings.
  7. Biweekly e-newsletter campaign: Initiated a biweekly newsletter campaign to funnel in more site traffic, push Monster Mortage’s industry proficiency, and prompt users to reach out for information about new mortgages and mortgage renewals.

Mortgage Calculator with Lead Form

Monster Mortgage’s Smart Calculator: Effective Lead Magnet and Report Generation Tool

Booking Form

The easy way to book: This booking form has increased Monster Mortgage’s consultations by 40%.

E-Newsletter

Each bi-weekly newsletter drives a substantial surge in website visits, generating additional inquiries and phone calls.

Outstanding Results

Following the website redesign and newsletter campaign, Monster Mortgage has seen outstanding results:

  • More leads: Over 90% increase in lead generation.
  • Increased traffic: Active users are up by 14%, and new users are up by 13%.
  • Upsurges in engagement from the newsletter: With every newsletter release, Monster Mortgage saw a surge in site visits, inquiries, and phone calls.
  • More visibility on search platforms: Rankings on search engines grew for targeted keywords due to SEO improvements.

What People Are Saying

“We are so happy with Napkin Marketing’s work on our new website and newsletter campaign. We’ve seen fantastic results beyond our expectations – increases in leads, inquiries, and phone calls. The Napkin Marketing team has successfully positioned our brand as a formidable mortgage and home financing authority. We are excited for the future and the success and growth it will bring.”

– Kobi Dorenbush, Monster Mortgage

A Job Well Done

Napkin Marketing is thrilled to have helped Monster Mortgage crush its goals! By transforming their website and launching a newsletter campaign, we boosted their brand, generated quality leads, and amped up their online presence. We’re proud to have played a part in Monster Mortgage’s growth and success – and we can’t wait to see what’s next!
Want to see more of our work? Check out the full Monster Mortgage case study in our portfolio and explore how we’ve helped other businesses achieve their goals!

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