Appearing in search engine results is crucial to businesses and can be a make-or-break factor in attracting sales. The challenge is that most companies don’t know how their website is really doing and what they can do to improve their search engine rankings. As an experienced SEO agency in Toronto, napkin marketing has created a free, quick, and user-friendly SEO audit tool that allows you to check your website’s current performance and get comprehensive recommendations to improve your site’s visibility, usability, and effectiveness.

Why SEO is Essential for Your Business

Search Engine Optimization (SEO) is an important component of digital marketing. It helps your website rank higher in search engine results pages (SERPs), making it easier for potential customers to discover your site. While optimizing for search engines takes time, doing SEO correctly will ultimately save you money by increasing organic traffic, improving conversion rates, and generating more revenue for your business.

The first thing you need is a thorough understanding of the factors that affect your site’s performance. This is where our Search Engine Optimization Audit Tool is helpful. The audit takes a minute to run over 100 website checks to identify problems that could be holding your site back from its ranking potential. The detailed report you receive explains how to improve your Google search ranking with actionable recommendations in order of priority from key areas: SEO, Backlinks, Usability, Performance, Social Media Presence, and Local SEO.

A screenshot of the report overview section showing the website's average performance and SEO score.

Image 1: An overall score based on your website’s On-Page SEO, Backlinks, Usability, Performance and Social Presence. The following parts of the report include detailed recommendations to improve your website’s SEO.

Inside Our SEO Audit Report

1. On-page SEO Performance

This section of the audit offers insights into how well your content aligns with search intent and evaluates numerous on-page parameters to identify opportunities for improvement. Consider the example of the Top Keyword Ranking chart below. It indicates whether the top-performing keywords align with your business and brand intent.

An example of the top 10 organic keywords of Scott Construction's website.

Image 2: Discover the top 10 keywords driving organic traffic to your website. Additional information includes the current ranking of each keyword, the total monthly searches conducted and the estimated traffic to your website.

The audit tool will also assess and give suggestions to optimize other on-page elements like titles, headers, and meta descriptions, which help search engines understand the content of your pages to display it where there is a matching search. When you know which keywords are the most strategic for you to target, you increase the organic traffic from search engines to your website and give your business a competitive edge over competitors by ensuring your site is more easily discoverable.

2. Backlink Performance

Search engines like Google consider backlinks a vote of confidence for your website, enhancing your credibility and authority in your niche. Sites with high-quality backlinks, meaning referred by reputable sources, rank higher in search results and benefit from increased referral traffic of relevant and engaged visitors.

An example of the top 10 backlinks to Scott Construction's website, which all have domain strength of over 85.

Image 3: An example of a healthy backlinks profile: Top Backlinks all have high domain strength. The Backlink score varies from 0-100, with 100 being the highest authority score in search engine language.

3. Website Usability

A user-friendly website will be prioritized in search engine results, as they want to send traffic where users can easily find what they want. Our audit tool will evaluate your site’s overall usability and identify areas for improvement.

A screenshot of the Usability report section, which shows how your website renders on different devices and scores your website’s usability.

Image 4: The Usability report section show how your website renders on different devices and score your website’s usability.

Most web traffic today comes from mobile devices, but content and user experience optimization for smaller screens are frequently overlooked. This report will evaluate your website’s usability on tablets and phones, allowing you to identify and address issues that could lead to high bounce rates among users. Addressing these issues can indirectly influence your search engine rankings

4. Website Performance

Our audit brings to your attention any tech or coding problems that may not be visible to the eyes but hinder your page from loading faster, providing clear steps to resolve them and improve your website’s Google search ranking.

A screenshot of the Performance Results section shows the technical areas of your website and how they can be improved to enhance your site’s loading speed.

Image 5: The Performance Results section of the report shows technical areas of your website and how they can be improved to enhance your site’s loading speed.

5. Social Media Presence

Social media activity is not only important for brand awareness and engagement. It also acts as a marketing channel to attract visitors to your website. Maintaining active channels that bring value to your audience is an excellent way to engage with your customers and build trust.

A screenshot of the Social Results with a score for your overall activity on your social media channels and instructions on areas for improvement.

Image 6: In the Social Results of the report, you receive a score for your overall activity on your social media channels and instructions on areas for improvement.

With our SEO audit tool, you can easily double-check if all of your social accounts are linked to the website. With the social platform’s pixels integrated into the site, it also helps to track and optimize your paid advertising campaigns.

6. Local SEO Presence

For businesses that target a specific local area, like a cleaning company that operates in Toronto, it’s crucial to rank for location-specific search terms such as “cleaning service Toronto” rather than generic terms. We assess your local search visibility and offer suggestions to improve your ranking.

The Local SEO section of the report presents your website’s local SEO and My Google Business profile, sharing areas for improvement to help your website appear in local search ranking.

Image 7: The Local SEO section of the report presents your website’s local SEO and My Google Business profile, sharing areas for improvement to help your website appear in local search ranking.

Understanding how your local business can better appear in local searches by leveraging Google My Business, and local service reviews can go a long way

Ideal for Marketing Managers, Business Owners, and Entrepreneurs

Understanding how well your website attracts visitors is relevant to anyone concerned with the marketing and sales of your business. Our insightful website SEO audit report will enable you to set clear SEO goals and execute an actionable plan to achieve them. Having the information you need about the state of your site’s search engine optimization and instructions on improving them eliminates guesswork by using a proven strategy to increase organic search traffic and sales leads.

Leverage Our Free Website SEO Audit Tool

Ready to take your website to the next level? Discover how to improve your Google search ranking and overall website performance with our free SEO website audit tool.

By leveraging the expertise of an SEO agency Toronto businesses trust, you can transform your website into a powerful tool for attracting and converting customers.

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