Having an optimized Google My Business (GMB) page is an essential component of your SEO marketing. Not only does it create an online presence and reputation for your brand but also makes you stand out against your competitors. Here are 5 quick tips to help you drive more traffic to your business with GMB.
1. Enter the correct information and location of your business
Google My Business is all about enhancing local search results, so entering a correct address and postal code of your business let potential customers know how close you are to their location. Ensure to enter the correct name, address, phone number, website, description, and category of your business in order to start optimizing your GMB listing.
2. Verify your account
Creating your Google My Business is just the first step towards optimizing your page. Make sure to claim your business in the settings and unlock all GMB features that come with it. Once Google confirms the physical location of your business, you will receive a verification postcard to that location and will be able to edit your account, upload pictures, reply to customers reviews, and more.
3. Add social posts & photos
Make sure to update a cover photo of your business or your logo in your GMB profile. As for the social posts, add special offers, product launches, packages, and company updates to keep your page up to date. Depending on the nature of your business, you can include pictures and/or emojis to make your profile more entertaining.
4. Engage customers with FAQ
Populating a Q&A section on your GMB profile will eliminate the need for costumers to do further research and will save their time. Do your research and look for frequently asked questions people may have about your type of business and answer them right in your profile.
5. Reply to reviews and feedback
Make sure to respond to every feedback your business receives. Thanking the positive reviews, and trying to resolve the negative ones in the comments, will show your audience that you value their opinion and always strive to provide better service.
Here is an example of a well-optimized Google My Business page:
An optimized Google My Business account can lead to increased conversions and greater customer loyalty. However, it is just one of the many ways you can improve your SEO. Want to learn more about it? Book your free consultation with napkin marketing to elevate your brand presence and get more traffic!