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The Challenge
Built several years earlier, the original Rothbart site provided information about the clinic, but lacked the visual elements that would help communicate its expertise, authority and the experience of the clinic’s resident doctors. It lacked a photo gallery or any information about staff, to give patients a sense of the clinic before visiting, and there was little information to engage the patient and educate them about Pain Management before their visit.

Our Solution
By researching best practices in medical marketing, healthcare marketing and medical clinic web design, napkin marketing was able to launch a new, responsive WordPress site that incorporates patient education about pain therapy, interactive quizzes, valuable information about clinic procedures and staff, and a new blog to update patients on news and new treatments available.

The newly designed Rothbart clinic website features:

  • pain education ebook
  • pain quiz
  • online referral request form
  • photo tour of the clinic
  • team section featuring staff bios
  • new blog
  • resources for patients and referring doctors

Since launching the site, the clinic has seen an increase in traffic, visitor engagement, and new patient inquiries.

Interested in a web redesign consultation for your healthcare business or clinic? Learn more about our web design process with our Web Design Roadmap. Feel free to contact us about your next healthcare marketing or medical clinic web design project. We can help you connect with new patients and referrals!

Our Clients Talk:

The Rothbart Centre for Pain Care worked with napkin marketing over a period of several months to create a new website, a press kit, a printed brochure, and a mailing to our referring doctors. napkin marketing worked closely with us to learn the specifics of our business. The new website has been measurably effective in encouraging potential patients to contact us. The mailing to our referring doctors was well-received. Everyone who has seen the brochure agrees that it is professional and attractive. I am impressed by Adina’s enthusiasm for her work, and her commitment to following up with everyone involved to ensure that deliverables are produced in a timely manner. Despite the fact that some of us at the Rothbart Centre had little or no previous experience with marketing, the napkin marketing team worked with us patiently until we achieved our goals. napkin marketing helped us to put our best foot forward and communicate clearly with both medical professionals and the general public.