Precision Label & Tag Inc. designs, prints and supplies grocery store labels, custom packaged food labels, and produce and deli labels for supermarkets across Canada. If you’re in the cheese section, and can tell apart the gouda from the aged British cheddar, chances are it’s because the cheese is stickered with a Precision Label food label. Operating in Markham since 1986, the company first launched a company website in 1996, quite progressive for a printing company at a time where most vendors didn’t have a site or see the need for one.
However in 2014, Precision’s almost 20 year-old frames based site was looking dated. It lacked product photos, online quotation forms, and did not display Precision’s 2000 SKU inventory of pre-printed grocery store labels. They needed a site that was more up-to-date and competitive, and showcased their products and printing capabilities to their channel partners (grocery supplies vendors) and end customers: grocery store and deli managers. By utilizing customer personas, extensive industry and competitor research, and developing an easy to use, modern and refreshed design, the napkin marketing Toronto web design team was able to give Precision Label a website makeover that highlighted the firm’s portfolio of work, modern capabilities and extensive experience.
The newly design Precision Label website features include:
Launching the new website helped re-invigorate the company’s search visibility and ability to demonstrate their capabilities to new customers. The number of visits jumped to over 1084% since their launch in January 2015, and the company can now be found on page 1 of Google with high organic ranking on key product terms.
Our old website was created in 1996, about the time when having a website was considered a novelty. Nowadays having a website is a necessity and our customers have been more than pleased with our new design. Adina and her team completely re-invented our website and tailored it specifically to meet the needs of our customer base. Now our customer can see all our products, in colour, with all necessary information all laid out in an easy to read format. Also, the way they created the website has allowed me to manage content by myself, which is wonderful as we are adding new products all the time. I would recommend Napkin Marketing to anybody who is looking to increase traffic to their website or looking for a modern appeal.(Visited 734 times, 1 visits today)