Lubicom Marketing Enters Strategic Alliance with Napkin Marketing to Expand Reach into Digital Marketing

Brooklyn, NY (October 17, 2017) Lubicom Marketing, marketing stalwarts in many industries including kosher, has expanded its extensive range of marketing services to include many more digital marketing offerings. On the eve of the upcoming Kosherfest, Lubicom has entered into a strategic alliance with Toronto-based agency, napkin marketing, to lead the kosher industry into the digital future. Bringing together a wealth of marketing knowledge and years of experience, the Lubicom and napkin marketing alliance will provide the most comprehensive, 360° marketing services to the kosher world.

“Entering into a strategic relationship with a digital firm like napkin marketing allows us to move forcefully into promising new digital marketing horizons,” said Lubicom CEO and Kosherfest Founder, Menachem Lubinsky. “It is with that same approach that the world of digital has made its way onto this year’s Kosherfest agenda (November 14-15, Meadowlands Exposition Center, Secaucus, NJ). We are extremely excited that Yarden Horwitz, a Google Executive with expertise in digital search trends will make an appearance. Lubicom’s strategic marketing expertise in the kosher food industry backed by napkin marketing’s digital marketing experience and capabilities will ensure that all clients receive the most all-inclusive, specialized services to ensure the ultimate success.”

Lubicom Marketing is a New York-based full-service marketing agency specializing in strategic planning, market research, public relations, branding, content development, graphic design, website development, advertising and media management, event management, and social media marketing. Established over 35 years ago with Kosherfest founder Menachem Lubinsky at the helm, the firm maintains a strong reputation and extensive experience in targeted kosher marketing having worked with the likes of Unilever, Streit’s Matzo, Norman’s Dairy, and Rosen Hotels.

napkin marketing is a Toronto-based digital marketing firm led by Adina Zaiontz and Michael Gray who bring over 40 years of combined experience in the digital marketing sector to the table, having worked with brands such as Yahoo! Canada, Salesforce, Arthur J. Gallagher Insurance as well as hundreds of mid-sized and small businesses. napkin marketing’s team includes Google certified individuals and boasts WordPress web development expertise and Mailchimp experts. napkin marketing excels at helping businesses grow their online presence and generate leads and sales through leading edge web development and digital marketing.

“We’re excited to work together with Lubicom Marketing, and to have the ability to offer our services more widely in the US. Together, both our firms’ clients can now access state-of-the-art marketing and digital services to move their businesses and brands forward,” explained Adina Zaiontz, CEO of napkin marketing.

Senior Business Consultant Richard Siegel is coordinating the strategic alliance. He can be reached at 303.902.1590 or



Established over 35 years ago, Lubicom Marketing is a full-service, one-stop marketing firm, specializing in strategic planning, public relations, and marketing. From concept and creative to production, we have helped serve over 700 clients achieve success by providing integrated marketing services in a variety of industries including kosher food, healthcare, and nonprofit arenas. As the founder of Kosherfest and publisher of Kosher Today, Lubicom Marketing is the most authoritative source in the kosher food industry today.


napkin marketing is a Toronto, Canada-based digital marketing firm. We are run by a team of marketing professionals, designers and developers who are passionate about helping businesses develop their brand, grow, and attract new customers. The team’s experience comes from Fortune 500 brands such as Yahoo! Canada, Rogers Media, HP Canada, CIBC, and many other small and medium-sized businesses. As a result, we have experience understanding and developing design and marketing solutions for businesses and web properties of all sizes.