If you’re a website owner or a digital marketer or like napkin marketing, an SEO agency Toronto, you’re probably familiar with Google Analytics, the popular web analytics tool that helps you track and analyze your website’s traffic and user behavior. For many years, Google Analytics has been the go-to tool for businesses of all sizes, offering valuable insights into how visitors interact with your website and how you can optimize your online presence to drive more conversions and revenue.
However, Google has recently announced that it will “sunset” its original Universal Analytics on July 1, 2023. This means that if you’re still using Universal Analytics, you’ll need to upgrade to the new version, Google Analytics 4 (GA4), before the deadline to avoid any disruption to your data tracking and analysis.
What is Google Analytics 4 and Why Should You Upgrade?
GA 4 is more than just an update to Universal Analytics – it’s a completely new platform that offers a range of new features and benefits. Some of the key advantages of GA 4 include:
- More accurate tracking across multiple devices and platforms, including mobile apps and web browsers
- Advanced machine learning capabilities that can provide insights into user behavior and predict future actions
- A focus on privacy and data protection, with options to control and customize data collection and processing
- Integration with Google Ads and other Google products, making it easier to track and analyze your marketing campaigns
However, migrating to GA 4 can be a complex and time-consuming process, especially if you have a large website or complex tracking setup. That’s where our Google Analytics Migration Service comes in.
How to Upgrade to GA 4?
At napkin marketing, we offer a comprehensive GA 4 migration service that includes:
- A thorough audit of your current website tracking setup and data collection practices
- A detailed plan for migrating to GA 4, including any necessary updates to tracking code, data collection settings, and reporting
- Implementation of GA 4 tracking and data collection on your website
- Testing and verification to ensure that your tracking and data collection are functioning properly
- Ongoing support, training and consultation to help you get the most out of your GA 4 data
Contact napkin marketing, an SEO agency Toronto, for a Quote
If you’re interested in upgrading to GA 4 and want to ensure a smooth and seamless migration, contact napkin marketing, an SEO agency Toronto, today for a quote on our Google Analytics Migration Service. Don’t wait until it’s too late – upgrade now to ensure that your website tracking and data collection are ready for the future.
Ready to upgrade to GA4? Let napkin marketing help you make the switch before the July 1, 2023 deadline with our Google Analytics 4 Migration Service. Contact us today for an estimate and we’ll guide you through the process.
