napkin marketing is proud to take home another Platinum award this year! Our website design for our Toronto-based architect, Craig Race Architecture, won us Platinum for the Professional Service category. The dotCOMM awards is an international competition honouring excellence in web creativity and digital communication. The competition recognizes creative talent from all industry professionals and uniquely reflects the role of creatives who use the web in different ways, to market products and services.
About the Project:
Craig Race is a downtown Toronto-based architect focused on sustainable, energy-efficient residential design. After working for years at the award-winning architectural firm Sustainable.TO, he decided to strike out on his own with an independent architecture practice. Craig asked napkin marketing to design his architecture website to showcase his growing portfolio of building projects. His contemporary and playful approach to designing homes called for a contemporary and modern website that matched his aesthetic style.
The goals of this project were to redesign the company website and showcase Craig’s firm’s growing portfolio of work, as well as highlight his increased recognition and profile in the media. The firm’s website helps demonstrate his expertise to potential clients with a dynamic portfolio, as well as communicating his project process. The architect’s website also acts as a lead generator with an online quote form for prospective clients.
napkin marketing’s key challenge was creating a design aesthetic and look as fresh, clean and contemporary as Craig’s home designs. The client also required a user-friendly content management platform that allowed him to make content changes – such as adding new projects to his portfolio – on the fly, without involving a developer.
napkin marketing created a modern, spare design with a heavy focus on white space and transparent titles to reflect the Craig Race clean design aesthetic. The architect’s website design features a custom-built mobile responsive WordPress theme and custom portfolio modules to feature his project photos and case studies.
From a tailored wireframe “blueprint” to a content and navigation “foundation” that can grow with his business, Craig Race’s architect firm website now positions this small business for big growth. “We have been using the website for a few weeks now, and everything seems to be in good working order. We are quite happy with it and very thankful for napkin’s hard work in helping us launch it.” – Craig Race, Architect