Our Team

Adina Zaiontz
Adina Zaiontz Director and Founder
Adina Zaiontz

Adina Zaiontz is Director and Founder of napkin marketing, where she is responsible for setting the overall direction and product strategy for the company. napkin marketing is a Toronto, Canada-based advertising and web design firm, specializing in helping small and medium sized businesses reach new customers online, by effectively sharing their business and brand story, and leveraging social media, email and search marketing.

Prior to starting napkin marketing, Adina worked at Yahoo!, one of the world’s largest online media companies, most recently as the Trade Marketing Manager for Yahoo! Canada. In her role, Adina managed the B2B marketing effort behind Yahoo’s multi-million dollar media sales and search business.
Prior to joining Yahoo!, Adina worked for Rogers Media and Glacier Business Information Group, two of Canada’s largest B2B publishers, developing trade and industry specific websites for construction, mining, health and safety, and manufacturing magazines. She also worked in creative and account management at some of Canada’s most innovative digital agencies.

Through her consulting company, MarketConsult, Adina has assisted businesses ranging from dot com start ups to brand name companies like BMG Music, HP Canada and CIBC sharpen their online and traditional marketing strategies.

Adina has been involved in numerous marketing associations, including her recent roles as Communications Director on the Board of the Circulation Management Association of Canada (CMC) and board member on the Canadian Marketing Association’s Digital Council. Adina is an accomplished speaker, having been a featured presenter on the topic of online marketing at conferences including the US National Religious Broadcasters, Canada’s MAGS U, the Canadian Institute’s Social Media Conference and Small Business Innovation Centres across Ontario.

Adina is a graduate of the Schulich School of Business at York University. Her most important job is that of Mom. She currently resides in Richmond Hill, Ontario along with her husband and two very small, but fast moving children.

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Michael Gray
Michael Gray Director of Business Development
Michael Gray

Michael has spent over 20+years working in sales and marketing within the high tech industry. For the past 11 years, Michael has directed sales teams and managed marketing activities for multi-national organizations. He has track record of success and sales growth and has worked for brand name companies like Nortel, Salesforce.com, BellCanada, and Xerox. Michael is excited to bring his years of client management experience to napkin marketing.

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Kerry Brownell
Kerry Brownell Creative Director
Kerry Brownell

Kerry is responsible for bringing napkin marketing’s design ideas to life. She is a well-respected leader with skills that span many creative areas, including copywriting, design, art direction, product management, client services and marketing. Prior to joining napkin marketing Kerry held senior positions in a number of successful Toronto ad agencies with the most senior being that of Vice-President of Creative Services at Guidelines Advertising Ltd.

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Cris Agafitei
Cris Agafitei Lead Web Developer
Cris Agafitei

With a solid background in information technology and an eye for design detail, building a career in web development was the natural choice for Cristian who worked on numerous web projects over the last years ranging from simple to complex. He is proficient with various technologies including, but not limited to: HTML, CSS, PHP, SQL, JavaScript or mobile development.

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Josh Rachlis
Josh Rachlis Copywriter
Josh Rachlis

Josh  has 20 years experience as a Copywriter. He spent the last 15 as Senior Copywriter at Leo Burnett, Canada’s most award-winning agency, where he worked on some of the biggest brands in the world (such as Kellogg’s, Gain Detergent, IKEA, Folger’s Coffee, Bell) and is the creator of memorable work like the “If life were like that, you wouldn’t need a Visa card” campaign.

His ads have won at the top award shows in the world, like One Show, Clios and Cannes. Josh is also an actor – He has starred as the angry Scottish Mini Man in 2 commercials that he wrote for Nutri-Grain Minis, and as the voice of Dan The Chameleon in an international animated commecial for Hubba Bubba Max. You may also know him as the singer/songwriter of Love Song For Elizabeth May which went viral during the 2001 Federal Election, as a contestant on the reality TV show Come Date With Me Canada, as a red carpet interviewer at the 2016 Toronto International Film Festival, and as a popular vlogger at youtube.com/joshrachlis.

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Maria T. Dianes
Maria T. Dianes Web Developer
Maria T. Dianes

Maria is a professionally trained Web Design and Developer at napkin marketing. Some of her work is creating HTML and WordPress websites, which include CSS, PHP, SQL, JavaScript and Responsive Design.

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Diana Velarde
Diana Velarde Creative Designer
Diana Velarde

Diana is a creative designer in Toronto, ON. She completed the Graphic Design Program and General Arts and Science Program in Ottawa, ON. With now over 3 years of experience working in Peru, Spain and Canada, she has extended her knowledge finding creative solutions for print and digital media as well as coming up with different marketing solutions. She is always up to date with the creative programs and enjoys learning of other creative tools and softwares. When she isn’t busy designing she is busy trying to complete her extended list of DIY projects or being a foodie.

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Lisa Goller
Lisa Goller Content Strategist
Lisa Goller

Lisa Goller helps businesses tell their story. As a content writer and strategist for napkin marketing, she helps executives and entrepreneurs stand out, look good and save time. Unlike other writers, Lisa applies her business background to grasp the big picture and always deliver on clients’ goals. From solopreneurs to Walmart and Shell, Lisa has elicited businesses’ best ideas so they shine in the spotlight and gain a competitive edge.

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Terry Kevany
Terry Kevany PR Advisor
Terry Kevany

Terri has over 20 years of experience in the communications and marketing field. Terri has been a freelance writer and marketing professional since 2008 and has developed an impressive list of public, private and non-profit clients who count on her to communicate their mission, brand message, and relevant news.  She has written copy for dozens of websites, e-newsletters, and blogs, and actively maintains the social media presence of several clients.  Terri’s work has appeared in local and national newspapers, magazines and online news sources.  Her passion for all things writing and her dedication to helping small and medium-sized businesses and non-profit associations tell their story is what makes her work so rewarding.


Prior to her freelance career, Terri served for more than six years as the senior marketing executive for the Greater Cleveland Partnership/Council of Smaller Enterprises in Cleveland, Ohio where she planned and implemented all facets of communications and strategic marketing activities to support the economic development objectives and needs of the 16,000-member organization, and more than 10 years as manager of Communications and Marketing for the world-renowned Cleveland Clinic’s Western Region hospitals.


Terri has been involved in numerous marketing and advertising associations over the years and served as a writer for many years for the American Council of the Blind of Ohio.  Terri is a graduate of Baldwin-Wallace University.  She currently resides in Cleveland, Ohio along with her husband, young daughter, and two dogs.  When not writing, Terri enjoys golfing and travel with her family.

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