Stuck for ideas for your next email marketing campaign?

Our Toronto email marketing and design service helps businesses reach their prospects with email marketing.
Below, you’ll find four key email campaign examples and models you can use to help you generate interest and leads for your business! See real life campaign examples from the GAP, Apple, Centennial College (napkin marketing designed), and more!

  1. The acquisition email
  2. The retention email
  3. The seasonal email
  4. The social networking email

The Acquisition Email

What’s it for?

As the name suggests this campaign model is about new business acquisition. The acquisition email is an opportunity to introduce your business to people who have had little or no exposure to you.

Who it goes to:

New prospects, trade show leads, first time purchasers, networking contacts, purchased or rented lists (where a publisher emails on your behalf), “cold” emailing.

Hallmarks/ Typical Subject Lines:

  • Join the Club
  • Welcome to ….
  • Thanks for signing up

Acquisition Email Campaign Examples:

Acquisition Email Campaign Acquisition Email Campaign


The Retention Email

What’s it for?

The retention email is meant for the “sleeper” prospects on your lists. The idea of this campaign is to remind your prospects that you exist, and to prompt them to take action.

Who it goes to:

Your regular lead list, prospects you haven’t heard from in a while.

Hallmarks/ Typical Subject Lines:

  • Back to School Early Bird Sale
  • Coupons
  • Thank You
  • Newsletter
  • Incentive
  • Cross-sell/ Upsell
  • Thank you
  • Event Invitations

Retention Email Campaign Examples:

Retention Email Campaign Retention Email Campaign


The Seasonal Email

What’s it for?

Similar to the retention email, the Seasonal email model leverage the season as an opportunity to remind your prospect about your business relevance year-round. You may choose to send a simple, non-salesy “Happy Holidays”, or be more aggressive with a Holiday coupon, sale or seasonal special, depending on your business or relationship with your list.

Who it goes to:

Your regular lead list, prospects you haven’t heard from in a while.

Hallmarks/ Typical Subject Lines:

  • Holiday Greetings
  • Memories and Milestones from 2013
  • Happy Valentine’s Day
  • Seasonal sales and specials

Retention Email Campaign Examples:

Seasonal Email Campaign Seasonal Email Campaign Seasonal Email Campaign Seasonal Email Campaign


The Social Networking Email

What’s it for?

The Social Networking email model leverages your email list to grow your following on Facebook, Twitter, Linkedin or other social networks.

Who it goes to:

Your regular lead list, prospects you haven’t heard from in a while.

Hallmarks/ Typical Subject Lines:

  • Join us on Facebook
  • Follow us on Twitter and get 30% off
  • Facebook contest/ coupon
  • Check out our Pinterest Gallery!

Social Email Campaign Examples:

Social Email Campaign Social Email Campaign